Loyalty Solutions Framework

Acquire, Retain and Reward your Customers!

In this age of "the customer experience", marketers across the globe and across industries rely on loyalty programs to recognize and reward their best customers. As a result, the loyalty-marketing industry has begun to encounter the telltale characteristics of a mature market and is now poised to enter a period of renewed creativity and growth.

Aztecsoft's Loyalty Solutions Framework has been built to meet the requirements of aggressive marketers that want to deliver value to their customers while running an efficient loyalty program.


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With the Aztecsoft Loyalty Solution Framework, you can:

  • Conceptualize, Manage and Deploy a Loyalty Program
  • Define Marketing campaigns and additional campaigns along with partners
  • Build Channel Loyalty, B2B, C2C
  • Implement different delivery channels - IVR, SMS, Email, WAP Push etc
  • Reward loyal customers, Increase customer loyalty and analyze customer behavior and act!

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Key highlights of the solution include:

  • Modular and Flexible, customizable for companies in Retail, Financial, Travel and Entertainment
  • Customizable for different types of customers - Brick and Mortar companies, IT enabled companies etc
  • Cutting edge: Powered to take inputs from different interfaces - Manual, Online and Mobile
  • A secure, modular system for deploying, operating and managing a coalition loyalty program Designed and deployed on standard, state-of-the-art tools and technologies to ensure reliability

Our framework has all the powerful ingredients that are required to deploy and manage a loyalty program:

  • Member Management
    • Account Aggregation - Family, Company, etc
    • Card Associations - Debit, Credit etc
    • Rule Based Stratification, Member Life Cycle
  • Partner/Coalition Management
    • Hierarchy Management
    • POS Association
  • Campaign Management
    • Campaign at partner, terminal or SKU level
    • Historical, Futuristic and Recursive Campaigns
    • Campaigns based on member, partner & activity attributes
  • Rules and Point Management
    • Template Driven Rules
    • Closely tied to Campaign Engine
    • Double Accounting Principles
  • Card Management
    • Flexible Card Types - Paper, Plastic, etc.
    • Card number Generation
  • Lifecycle Management
  • Redemption Management
    • Hierarchical Catalogue Management
    • Dynamic Rules on what can be redeemed by whom
    • Web based and Call Center
  • Administration/Audits
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